If I was a super hero I’d be like Will Smith in Hancock; angry, drunk and irritated by people who couldn’t fly.  But this isn’t really a film about super heroes or flying or being awesome. It’s a film about branding.

Jason Bateman is a PR… agent? a PRer?  Who helps Hancock ‘rebrand’ using ‘behavioural strategy’. I know this because I used to work for a behavioural strategiser.

If you don’t over think it it’s good though, it’s entertaining, it’s got Will Smith’s ears in and they can fly.


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