Home

If I was a super hero I’d be like Will Smith in Hancock; angry, drunk and irritated by people who couldn’t fly.  But this isn’t really a film about super heroes or flying or being awesome. It’s a film about branding.

Jason Bateman is a PR… agent? a PRer?  Who helps Hancock ‘rebrand’ using ‘behavioural strategy’. I know this because I used to work for a behavioural strategiser.

If you don’t over think it it’s good though, it’s entertaining, it’s got Will Smith’s ears in and they can fly.

Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s